JIV's (pronounced J4) mission is to increase individual self-expression. Our products are unique, luxurious and masterfully crafted by John Street IV.
JIV is based in los Angeles, where it is worn by the likes of Chris Brown, Mike Epps, Usher, Shemar Moore, NAS, BOB, Tyreese, and a host of others.
Our jewelry has been worn on movies, red carpet events, and TV shows…most recently on The Originals TV series and ABC's Nashville!
JIV's intention is to use natural products such as semi-precious stones, beads, leather. All materials are handpicked by the designer. Our luxury pieces are designed with men and women’s
satisfaction in mind. A lot of the jewelry we design is based on the principles of Memento Mori. Skulls are used in various pieces are used as a reminder of our mortality and to not focus on the past or the future but to stay firmly rooted in the present. It is our belief time here is temporary so while we are here we should focus on things that are righteous and just.
Thank you for choosing the JIV Design experience!